![]() Google has already built a chat bot that could rival ChatGPT. Google has spent several years working on chat bots and, like other big tech companies, has aggressively pursued artificial intelligence technology. But experts believe the tech giant could struggle to compete with the newer, smaller companies developing these chat bots, because of the many ways the technology could damage its business. One Google executive described the efforts as make or break for Google’s future.ĬhatGPT was released by an aggressive research lab called OpenAI, and Google is among the many other companies, labs and researchers that have helped build this technology. But with a new kind of chat bot technology poised to reinvent or even replace traditional search engines, Google could face the first serious threat to its main search business. Some fear the company may be approaching a moment that the biggest Silicon Valley outfits dread - the arrival of an enormous technological change that could upend the business.įor more than 20 years, the Google search engine has served as the world’s primary gateway to the internet. It can even generate ideas from scratch, including business strategies, Christmas gift suggestions, blog topics and vacation plans.Īlthough ChatGPT still has plenty of room for improvement, its release led Google’s management to declare a “code red.” For Google, this was akin to pulling the fire alarm. ![]() It can explain concepts in ways people can easily understand. It can serve up information in clear, simple sentences, rather than just a list of internet links. Three weeks ago, an experimental chat bot called ChatGPT made its case to be the industry’s next big disrupter. Over the past three decades, a handful of products like Netscape’s web browser, Google’s search engine and Apple’s iPhone have truly upended the tech industry and made what came before them look like lumbering dinosaurs.
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